VISION & VALUES
Since the end of the Second World War, a storm has never been more furious: a pandemic that has significantly affected production processes and supplies of raw materials and a war on the doorstep of Europe that has made an international contrast between two economic, social and political models.
Yet all this helps us to grow because reality, giving us two good slaps in the face, wakes us up from a long stupor and makes us discover that a market, even before being profitable, must be reliable, have the same values.
Values of:
freedom of enterprise, of workers to guarantee their growth;
identity and tradition to be defended and proposed through the products and the choice of one's commercial partners.
respect for workers, the environment, health;
transmission of culture, beauty, quality of life;
participate only in markets where we are able to make a significant contribution by presenting the best that Italy has to offer.
These are the values that guide us, inspire our choices.
We are part of a community, local, regional, national, European, Western and having acted up to now by indulging an unbridled individualism as if international conflicts had disappeared from human history thanks to trade exchanges and increasingly interconnected economies has proved to be a big mistake.
Identity and tradition to be proposed through the products; identity and tradition in choosing one's commercial partners because a market must be profitable but also secure.
All this brings us back to the center of ourselves, to the need to understand what is strategic from what is not. The oppositions, the contrasts exist: it is valid for nations, it is valid for companies, it is valid for each of us.
Hence the idea of a group of professionals (Italian Store World): doing business with these assumptions well in mind and finding profitable markets, yes, but above all reliable; set up a new strategy having a clear understanding of the new business route, the new market sensitivities, the new commercial approaches and the new buyers of reference (not excluding the institutional ones); involve institutions, as actors capable of supporting and facilitating the vision of a we, of a collective interest, the processes of aggregation when necessary.
This is our vision.