Always Be the Best of Who We Are

Italian Store World and the Inspiration of Martin Luther King Jr.

Martin Luther King's exhortation, "Always be the best of what you are," resonates with an intrinsic power that transcends time, placing each individual in front of their responsibilities, especially towards themselves and their lives. 

Too often, we all tend to shift the blame for frustrations, mistakes, and failures onto others – whether it be parents, partners, society, or the state. 

In many parts of the world, the blame is invariably placed on Americans, not on the corruption of the ruling class, the apathy of a significant portion of the population, or a socialist mentality that has consistently brought unhappiness, poverty, and illiberal, if not authoritarian, systems.

Martin Luther King Jr. consistently advocated that African Americans must be the protagonists of their destiny and should not wait for others to solve their problems. He urged them to engage in self-realization as individuals and as a community – an invitation that holds for everyone.

This aphorism by Martin Luther King marks the greatness of the man who, while demanding the recognition of rights for African Americans, did not shy away from his responsibilities. This statement, rich in meaning and inspiration, finds a surprising convergence of purpose with the Italian Store World's distinctive approach to the business world.

Commitment to Excellence:

"Always be the best of what you are" is more than a saying for Italian Store World; it is a mantra that permeates the entire company philosophy. The company consistently commits to providing top-quality products and services, selecting businesses that stand out for excellence in details, environmental consciousness in production processes, and dedication to customer satisfaction.

Valuing Authenticity:

Martin Luther King Jr.'s phrase evokes authenticity, a fundamental concept for both him and the Italian Store World. The company distinguishes itself through its authenticity in promoting and valuing Western values through the products it offers, creating an authentic connection with customers.

Inspiration for Individual Growth:

King's message is a clear call for constant growth and improvement. Similarly, Italian Store World encourages the individual and professional development of its employees and affiliate businesses, contributing to continuous growth and the achievement of ever-higher standards.

Focus on Quality:

"Always be the best" implies a commitment to quality, a fundamental principle shared by both Martin Luther King Jr. and Italian Store World. The company stands out for its meticulous selection of products, attention to detail, growing environmental awareness, and the constant pursuit of perfection.