She, together with her husband Patrizio Bertelli, has led and transformed what was a family business into one of the most famous and important fashion houses in the world.

Miuccia Prada graduated in Political Science and in 1978 she also obtained her PhD. Also in 1978, he inherited the reins of the company from his mother.

"I make my own salary, which is great for a woman."

Miuccia and Patrizio Bertelli got married in 1987.

From a professional point of view, the designer's creativity, combined with Bertelli's entrepreneurial skills, led the brand to re-emerge from the stalemate with a series of innovative bags and accessories, and an adequate advertising campaign.

The first fashion show of the brand takes place in 1988.

"When I started out, everyone hated what I was doing, except for a very few brilliant people. Because it wasn't a style for the more classics, it still had something that bothered them. But not even for the super trendy and avant-garde, who considered it too classic. I like moving around in that space, never pleasing anyone."

Five years later, in 1992, Miuccia Prada founded Miu Miu, with which she distributed more experimental and modern women's clothing, aimed at a younger audience.

In the same year, the first Prada Men's collection was also released. 

"Basically, I'm trying to make men more sensitive and women stronger."

In 1997 the first Prada Sport collection.

On 11 October 1999 it acquired 75.3% of the shares of the English company Church's for 106 million pounds, becoming its majority shareholder; Prada bought the English brand definitively in 2006.

In 1993 Miuccia Prada received, among other recognitions, the International Award from the "Council of Fashion Designers of America", in 1998 she received the Leonardo Qualità Italia Award and in 2007 the Wallpaper Design Award.

“I started thinking about people. People are the most important thing. I wanted to think more about a person's style than fashion."

Miuccia Prada is considered by Time Magazine to be the second most powerful woman in the world in fashion and Forbes counts her among the twenty richest moguls in the fashion industry.

“You can't do something just for the money. You have to do the things you believe in and you will eventually make money. "

Since 2000 Prada has been the official sponsor of Luna Rossa, a sailboat that takes part in the America's Cup and has launched a line of eyewear, Prada Eyewear, on the market.

"You have to embrace the world if you want to live in it now."

In 2007 the Prada Phone was launched, a mobile phone born from the collaboration between the Prada brand and LG Electronics, a product that is placed in the high end of the market.

In 2009, the second generation of the LG Prada mobile phone (KF900) was launched in Europe, which can be connected to the brand's watches equipped with a Bluetooth device.